🎧 Building a Sustainable Future with Maisie Ganzler
Learn how businesses can strategically grow while committing to sustainability and transparency in telling their brand stories.
This week we explore valuable lessons on defining sustainability, avoiding corporate greenwashing, and creating meaningful change. Our guest is author, speaker, and corporate advisor Maisie Ganzler. She is the go-to expert on how companies can make positive change for our world. Driving strategy for Bon Appetit Management Company, the $1.7 billion foodservice leader, Maisie tackled local purchasing, antibiotics, sustainable seafood, humane care of farm animals, climate change, farmworkers’ rights, and food waste. We discuss the balance between humane treatment of livestock and environmental sustainability, including the complexities of removing antibiotics from food production. Maisie shares how businesses can strategically grow while committing to sustainability and the importance of transparency in telling their brand stories. Learn more about these insights from her book, 'You Can't Market Manure at Lunchtime,' about building an authentic, sustainable brand. Visit her website: https://www.maisieganzler.com/
About Maisie
Author, speaker, and corporate advisor Maisie Ganzler is the go-to expert on how companies can make positive change for our world. Driving strategy for Bon Appetit Management Company, the $1.7 billion foodservice leader, Maisie tackled local purchasing, antibiotics, sustainable seafood, humane care of farm animals, climate change, farmworkers’ rights, and food waste. She’s been interviewed by leading media outlets including the NY Times, WSJ, NPR, Fast Company, and Bloomberg, spoken at conferences around the world, written thought leadership pieces for Forbes, Huffington Post, and the San Francisco Chronicle and is frequently called upon for strategic counsel by start-ups and big business alike. She authored You Can’t Market Manure at Lunchtime: and Other Lessons from the Food Industry for Creating a More Sustainable Company (Harvard Business Review Press, April 2024), a how-to guide for building an authentic brand based upon sustainability.
About the Book
Five invaluable lessons for doing sustainability right, doing it profitably, and getting the credit you deserve.
Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place or at the wrong time.
Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers' markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it.
No matter what industry you're in, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right.
Listen to the interview
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Yours in health, Dr. Quave
Cassandra L. Quave, Ph.D. is a Guggenheim Fellow, CNN Champion for Change, Fellow of the National Academy of Inventors, recipient of The National Academies Award for Excellence in Science Communication, and award-winning author of The Plant Hunter. Her day job is as professor and herbarium curator at Emory University School of Medicine, where she leads a group of research scientists studying medicinal plants to find new life-saving drugs from nature. She hosts the Foodie Pharmacology podcast and writes the Nature’s Pharmacy newsletter to share the science behind natural medicines. To support her effort, consider a paid or founding subscription to Nature’s Pharmacy or donation to her lab research.
Available in hardcover, paperback, audio, and e-book formats!
